August 12, 2017
The 5 C’s of Social Media is a way of describing how, at it’s core, social media affords us 5 base opportunities: The ability to contribute – simple sharing of data The ability to comment – your opportunity to have your say The opportunity of conversation – getting associated with exchanges with others The ability to collaborate – work with anybody, anyplace to accomplish a shared objective The opportunity of community – building connections on the web While social media enables us to do numerous things it is these five C’s that shape the core of what it means to me and influences the way in which I utilize it. Contribute This is really crystal clear and, in the current context, would include posting on websites like flickr, blogs, and so on – basically supplying some type of content for the utilization of others. Content sharing has never been simpler and, with methods of delivery like RSS, subscribing to those shared items is a piece of cake. Not every person utilizing social media is a contributor in this sense, yet may contribute in other ways as we’ll see below. Comment Social media does not necessarily suggest that you are a content creator but may in any case have a useful contribution to make via commenting. There are various situations where ‘comment’ is a standalone action and thus warrants its very own classification. A comment is a chance to stand up and be counted or to voice your perspective. Examples of this could be voting, surveys, etc. While standalone comments may not be seen by some as genuinely within the ‘spirit’ of social media they are just as valid and regularly prompt intelligent discussion. Conversation The genuine bread and margarine of social media is the discussion it promotes. While we have always had conversation in one form or another, social media broadens the extent of those discussions by increasing the ease with which we can have them with more individuals in increasing diverse locations. In this way, we are able to extend our own ranges of prominence far beyond that which we would be able to by traditional means. While real world applications for what we call social media might be constrained there is no reason why we can’t apply the ideas to other areas. Take, for instance, the use of cell phones. The universality of these gadgets is undoubtable and we would feel lost without them, yet in so far as their base function (making calls) is concerned there is a great deal more that we could do with them. We take conference calls on the phones in our office for granted, however it seems pointlessly muddled to set up a conference call on a cellphone. Cellphone carriers do, at times, offer the ability but for the most part just to business clients. Why not give this facility to individual customers? We are urged to set up our favorite contacts so that we can reap the rewards of reduced rate calls.