Linked in is a powerful professional social network. It is a great way for B2B users to connect and network online. You can impress prospective clients with information on the number of years you’ve been in operation, past and current projects and the benefits your company offers. Using your LinkedIn account with Slideshare is a powerful combination to acquire new leads and make sales. Wondering why and how? Then read on!
What is LinkedIn SlideShare?
LinkedIn SlideShare is a hosting service for professional content including presentations, infographics, documents, and videos. Users can upload files privately or publicly in PowerPoint, Word, PDF, or OpenDocument format. Content can then be viewed on the site itself, on
SlideShare’s features make it the ideal tool to grow your business. It’s a crowded site with a highly targeted audience and low competition.
You can use SlideShare for many purposes. For instance, you can:
- Increase your website traffic
- Improve your SEO Google rankings
- Grow your Linkedin Slideshare followers
- Grow your email subscriber list
- Build your brand
Creating a winning SlideShare Presentation
Creating a great SlideShare presentation requires a well thought out linear story, strong graphics and aims to create an emotive response.
“One thing I like to do is make sure there’s a logical story,” says Janet Bornemann, the creative director of PowerPoint Studio. Bornemann, who designs PowerPoint presentations for corporate clients, says that just like any piece of good writing, there needs to be a beginning, middle, and an end to your presentation.
At the beginning of the presentation, tell the audience what you plan to cover, in the middle of the presentation you tell them, and in the end, you tell them what you’ve told them. This is very similar to an essay format.
One clever tip Bornemann recommends is to use five words per line, and five lines per slide.
Follow this Linkedin and SlideShare winning template
Kawasaki wrote on his blog, How to Change the World. “A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.”
Kawasaki’s recommended structure for any entrepreneurial presentation is as follows:
2. Your solution
3. Business model
4. Underlying magic/technology
5. Marketing and sales
8. Projections and milestones
9. Status and timeline
10. Summary and call to action
When creating your presentation you want your liner story to frame the issue at hand. People are highly motivated by pain points. Present the challenge to show why they need you to help them! Finally, explain how you will solve the problem. This is your soft close, the solution to the problem and your
How To Increase Your Reach on SlideShare
Now that we have a solid message conveyed through SlideShare we want to make sure that we reach as many targeted prospective clients with our sales pitch.
The more views your SlideShare presentation receives the higher chance you will be featured on
So how can we promote our Slideshare presentation to achieve maximum exposure? Let’s look at the options.
#1: Increasing your SlideShare views on Linked in
There are a few ways we can use Linkedin to promote your SlideShare.
Share your SlideShare presentation on Your Linkedin Profile
Share your SlideShare presentation in relevant Linkedin Groups
If you want to continue growing your professional network on Linkedin look at networking in professional groups. Before posting think about who you are trying to help and who you can align with. You may want to give information regarding the kind of services that you offer or extend a promotional offering for the group members.
Share your SlideShare presentation on your Linkedin Corporate Page
The best method to acquire others to learn about your company is by way of an organizational profile. It will appear in your header and it will come up every time a connection views you. You can also increase your connection views with The Socialite Media.
We can ensure that your profile is viewing and making connections with your target audience through the art of human intelligence and automation. Imagine what an extra 200 views a day could do for you?
This strategy is much better than the ineffective spam that is thrown out on Linked in today in the form of sending 100’s of unwanted inbox messages and users putting you in mailing lists! That is a pretty fast way to get people to stop trusting your brand and develop negative feelings.
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If you get enough views on LinkedIn, your presentation will be inserted in the “Hot on LinkedIn” box (under the “Hot on Twitter” box).
#2: Increasing your SlideShare views with Facebook
Ensure you are sharing your new SlideShare presentation on Facebook. This will generate more traffic to your presentation and creates a solid backlink.
Ensure that your friends give it a share as each share increases the strength of your backlinking strategy. You can use this same method with Facebook Groups too!
If you get enough views on it, your presentation will be shown in the “Hot on Facebook” box (it’s on SlideShare’s homepage).
Thats just another good reason to maybe give that Facebook share a boost with Facebook advertising.
#3: Repeat the above method on Twitter
How to get more leads with Linkedin Slideshare
Ensure that you have inserted hyperlinked URLs in your Slideshare presentation with arrows pointing to the URL. Why? To draw attention to the call to action. This will let users know that they can click through to your desired channel.
The use of a graphic button with a strong call to action is a great way that office vibe is implementing this method.
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