What Is The Importance of a Social Media Strategy?

By The Socialite Media 3 years ago6 Comments

With all the buzz around the importance of social media. Many of us don’t know where to start or where to get results? Have you ever wondered what a solid social media strategy can do for you?

What Is The Importance of a Social Media Strategy?

We have all heard about how we can increase our reach using social or perhaps get leads and make sales. When it comes to the crunch is your social media strategy yielding results? If not it’s time to get a strategy!

A social media strategy can:

Increase Search Engine Rankings

Looking to see a rapid increase in your search engine rankings. Search Engine Optimisation (SEO) methods such as link building and regular content publication can enhanced with social media.

You can read more about how to use Social Media for SEO building techniques on our latest article here.

Increase Brand Recognition and Generate a Loyal Customer Base

When your social media strategy is on point, you can easily leverage content marketing methods and social media to grow your brand.

Rewarding your existing audience, and reaching new potential customers or even perhaps your competitor’s customers.  All with a solid social media strategy.

How may you ask?

With an Instagram strategy and our growth service, you can interact with your competitor’s followers on Instagram by viewing their stories, sending them a direct message or dropping them a comment.

For more ideas on how to implement these strategies into daily tactics check out our article on contest ideas for Instagram.

Increase Inbound Traffic and Conversion Rates

With clear direction, your social media strategy can drive targeted organic traffic. This quality of traffic can convert to lead or sales. These conversions should be met with well-designed landing pages, storefronts or sign up lists.

We have done a stellar job of capturing target leads on a Fashion Blog Jadore Vanessa.

I love teaming my social media call to actions with automated marketing software. Automation can:

The benefits of marketing automation are:

  • Generate better leads.
  • Nurturing leads.
  • Personalizing the customer journey.
  • Better data for smarter decisions.
  • Get sales and marketing on the same page.
  • Build a 360-degree view of your customers.

With over ten years of digital marketing experience, we recommend Convert Kit for all of your automation needs. It starts out free and the pricing structure grows according to your businesses growth. You can check more out here.

Creating Quality Evergreen Content

social media examples

Quality content serves a number of incredibly valuable services, from establishing your business as an authority on a topic to increasing search engine rankings and the number of organic visits to the site.

The great thing about good evergreen content is it will continue to drive traffic long after it’s publication.

Evergreen content is SEO content that is continually relevant and stays “fresh” for readers.

Like the trees, evergreen content is considered sustainable and lasting.

Reduced Marketing Expenses

The beauty of digital marketing is that with the right expertise, you have all the tools and data to truly minimize costs and maximize ROI.

Our team specializes in planning, building and activating brands. With websites that are functional, beautiful, and engaging.

We offer much more than just design and development.

SEO, PPC & CPA Services

With technology on our side, we can implement the use of digital marketing by focusing on:

  • Search engine optimization (SEO)
  • Incorporating pay per click (PPC)
  • Advertising where appropriate
  • Explore social media marketing (SMM)
  • Email direct marketing (EDM)
  • Examine keyword search trends
  • Content marketing and implementation

Googles Algorithm

With the correct optimization of your web pages and appropriate use of keywords and tags (along with a host of other techniques), we are able to market and position your brand or product.

Using methodical auditing and discovery, we fully engage with you to:

  • listen to your needs
  • research your target audience
  • analyze key performance indicators (KPIs)
  • offer comprehensive, long-term marketing solutions.

Our aim is to develop a sustainable digital plan that will attract audience engagement and increase sales with your brand.

You can read more about our specialized marketing services here

We look forward to working with you.

Vanessa Barthelmes

Want to read about more social media strategies you can implement today? Check out these articles.

How I use Hashtags to go viral on Instagram and how you can too!

How I got 20k Instagram followers in 1 year and how you can too!

Ready to start growing your social media accounts? Check out these packages to get you started.

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Instagram Followers and Likes. Pintrest Repins and Followers.

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  • 1,000 likes on Photos/Videos
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Why Is a social media strategy important?
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Why Is a social media strategy important?
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There is so much buzz around the importance of social media. Many of us don't know where to start or where to get results? Have you ever wondered what a solid social media strategy can do for you?
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  Marketing, Social Media Marketing
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6 Comments

  • Erin says:

    A good social media strategy is definitely key to building a business. Especially when it comes to SEO, I think it’s really helpful to have someone who knows all the latest developments and how to put it all into action for you!

  • Carola says:

    Social Media strategy is so important! Great to read this. There are so many advantages. I really love it for generating a loyal customer base. I use social media for my blog a lot. It’s so helpful!

    • admin says:

      Yes it is a great strategy for building your traffic with interested groups of users! Thank you for your thoughts Carola 🙂

  • Eugenia says:

    I can totally relate to this! Never underestimate the power of social media for your business. It’s a really great tool that helps to increase page rank, get more traffic to your website with costs minimization and maximizing the ROI!

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