Are you stuck wondering “Why don’t i have the link option on instagram?” This post will show you practical results based steps that you can implement today on how to get the swipe up feature on your instagram account.
What are the benefits of having the swipe up feature on Instagram?
Did you know Instagram gives you extra tools to market yourself when you hit 10k followers?
For those brands and influencers with profiles with over 10,000+ followers, you have the option to add a clickable link to your story. This option is a surefire way to drive traffic to your website, products or blog.
This handy swipe up feature on Instagram allows the user to stay in the app and browse your URL link whether it is a blog post, products for sale or website.
This seamless experience makes the user much more likely to view your content take action and go back to their social media binging on Instagram.
Why don’t I have the link option on Instagram?
To be eligible for the swipe up feature on Instagram you need to have an Instagram Business account with 10,000 followers.
Many marketing experts believe Instagram sets the 10k milestone so spammers can’t just make a million accounts and desensitize the engagement from stories right away.
Which is great because we want to be able to have engaged users!
This enables Instagram stories to be a high level conversion of traffic.🙌 Music to the marketers ears. 🎵
What other alternative are there to the swipe up feature on Instagram?
There are two main alternatives that you can use if your account is not yet eligible for the Instagram swipe up feature. These are:
- Utilising the linked bio and shouting out in your copy to visit the link.
- Facebook ads.
Option one is highly ineffective as it disturbs the natural user browsing experience. The product would really need to have a strong pull for the Instagram user to want to stop their browsing experience and move over to their profile and click the link in the bio. Let’s face it the hardest part with the bio link is actually getting people to click it.
The user journey for the Linked in bio feature is as follows: Users have to click out of your story or Instagram post, visit your profile, click on the link, this redirects them out of Instagram and only then do they arrive on your website. 🙄
It’s a lot of steps.
And with the short attention span common in the online world, most accounts don’t see a lot of click-throughs.
The second option Facebook ads. This is a seamless process and the advertiser has the choice of keeping the user in app or externally taking them out of the app. The downside to this strategy is that it is much more pricey as you are paying for a borrowed audience while the swipe up feature is free.
The swipe up feature changes the Instagram game
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Now that your at 10k lets get started on how to how to get the swipe up feature on instagram
STEP 1: START YOUR INSTAGRAM STORY
Take a photo or video directly within the Instagram Stories app or you can import an image from your camera roll or gallery. The upload option allows you to make beautifully branded content for your stories just like you do with your feed! I love Canva for creating beautiful and fast social media graphics.
Instagram story dimensions are 1080px by 1920px. This means that your image or video should be 1080 pixels wide and 1920 pixels in height. This is also known as an aspect ratio of 9:16.
Here is the image we are going to use made in Canva. Ps it is totally free! Woo. You can check it out at: https://www.canva.com/
Click the add to story link: Add your photo or artwork:
STEP 2: CLICK THE LINK BUTTON
Tap on the link icon on top of the right-hand side of the screen.
A new window will appear that will allow you to add the link of your choice.
Type in your URL and tap on the green check mark (for Android users) or “Done” (for iOS users) to save the link.
Hot tip: Make sure you’re linking to a SPECIFIC blog post, page or product on your website. You don’t want your users to wonder around lost on your site and immediately bounce off your page. You need to make it easiest for them to take your desired action
STEP 3: ADD A CALL-TO-ACTION IN YOUR STORY
If you want to drive traffic or sales to your website, merely adding a link isn’t enough.
You need to entice users and draw their attention to the fact that they can “swipe up.”
Here are some ways you can add a call-to-action to your link:
- Use a GIF. There are tons of animated “swipe up” GIFs for you to choose from inside Instagram Stories. Go with a basic flashing text or if it’s on brand, select one of the quirkier options.
- Add text. It’s simple, but it works! All you need to do is write something like “swipe up to see more.”
Once you’re done, all that’s left to do is to upload your Story and choose who you want to share it with! You can limit it to your close circle of friends or go for a broadcast to all followers!
So there you go! You don’t need to wonder ‘Why don’t i have the link option on instagram?’ you can get set up today!
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