Instagram Influencer Calculator – What are your posts worth?

By The Socialite Media 12 months agoNo Comments
Instagram Influencer Calculator

The Instagram Influencer Calculator

As the number of Influencers rise and brands are allocating budgets to social media ambassadors we were constantly asked:

How do you calculate post rates on Instagram?

Easy simply place your details below in our Instagram Influencer Calculator to see what your Instagram posts are worth!

Wondering what to charge for your Instagram Post? Over all the complex CPC methods? Use our simple Instagram influencer calculator to value your Instagram post!

What is the Instagram worth calculator?

Our Instagram worth calculator is a free tool for influencers and brands. It values an influencer’s content based on their followers and engagement. 

Why did we develop the Instagram sponsored post calculator?

We developed the Instagram sponsored post calculator because many users found it hard to price their content. There is not a standard pricing guide when you are pitching to brands besides using the cost per mille (CPM) method adopted by Google.

Our sponsored posts calculator is easy and simple to use. You can also send the link to brands you are pitching so that they can also see the value of your posts.

Will you develop an Influencer calculator for all social media platforms?

At the moment we have just started with Instagram. If you are looking to price your content across several social media channels I would look at the cost per mille method. You can find more about it here on how to price your media content.

How do I check my engagement on Instagram?

It is easy to check your engagement on Instagram. For your engagement as a percentage, you can simply enter your Instagram handle in our Instagram Calculator. If you look to the right of the screen it gives you a break down of your engagement based on the last 15 posts.

How do I check my engagement on Instagram?

As you can see Jadore Vanessa has an engagement rate of 4.4% on her Instagram posts. 

How is the Influencer engagement rate calculated?

According to To calculate an influencer’s engagement rate, total the engagements (likes + comments + retweets etc) across all of the influencers posts on a particular profile (e.g. Instagram profile) then divide by the total number of followers and divide that by the number of posts (to get the per post average).

We would recommend doing this for the last 15 posts or you can let our Instagram Engagement Calculator do the hard work for you.

How do you get sponsors on Instagram?

  1. Create a brand identity
  2. Build a social following
  3. Get a media kit
  4. Sell yourself to brands

How many followers do you have to have for Instagram to pay you?

We have seen influencers getting free products with a little as 1,000 followers. If you have a strong niche and good engagement you could also get paid at 1,000 followers. Generally speaking, most brands like you to have at least 5,000 Instagram followers to start working with you.

Instagram stars & influencers

There are many influencers out there that have been able to achieve the dream.  To live posting photos and videos of beautiful places. Whether it’s the latest fashion items, the international brands, small regional companies, dream trips or even visits to restaurants, right in your own neighborhood.

Instagram stars are the new actors and musicians, the new idols. They have a huge influence on our lives and they are creating this reality for themselves. They are the ultimate self-made reality stars chosen by the people!

Instagram influencers with more than 100,000 followers can earn $700-$900 per photo. Pretty sweet right?  Those with 500,000 followers can command $2,000 to $3,000 per sponsored photo posted.

Then, of course, there are the celebrity superstars. Kim Kardashian West has been able to command $300,000 for a post across all of her social media platforms. Of course, her 87.1 million Instagram followers do put her in a class of her own! A typical post by any of the Kardashian / Jenners clan usually earns at least $200,000.

I had a lot of fun plugging in celebrities and leading influencers into our Instagram Influencer Calculator to see what their content is worth!

Action Item

  1. Plug in a few influencers that are complementary to your account size and brand and see what they are earning.
  2. Place a few influencers that you are aspiring to and see what your earning potential could be!

Below is female Instagram star Alexis Ren valued at a cool $28,o00 a post!

View this post on Instagram

Sorry I’m busy

A post shared by Alexis Ren (@alexisren) on

Instagram Influencer Calculator

Why become an Instagram Influencer?

Instagram is currently one of the top social networks worldwide. It’s not heavily cluttered with spam and a tonne of advertising like Facebook, you can build your Instagram account easily with organic methods and super charge it with the help of software and advertising.

Instagram is a great tool to get users to move over to your blog or take other call to actions such as purchasing products.   Establishing yourself as a blogger, allows you to quickly cultivate fans across multiple social media platforms.

Can you get paid from Instagram?

Yes and No! The only people that get paid from Instagram is their employees. Many users make money from Instagram by growing their social media following and advertising brands on their Instagram profile.

How do you calculate growth rate on Instagram?

Determining your follower growth rate is simple. Here’s how:

  1. Take the number of followers you gained over the last month.
  2. Divide that number by the number of followers you had at the beginning of the month. For instance, if you gained 90 followers this month and had 1500 followers at the start of the month, your follower growth rate this month was 90/1500 = 0.06, or 6%.


How to start as an Instagram Influencer

Samples, first jobs and advertising campaigns

In the beginning, when you are starting out as an influencer you generally get pretty excited over all the free swag that will get sent to you. Brands want to send you free goods, in exchange for photos. What you need to be mindful of is that companies are making money with the sale of the products afterward. Plus they are saving money on the makeup artist and photographer to create the content. Doesn’t seem quite fair right?

It is best to calculate your Instagram post value right here in the Calculator! Starting out as a paid influencer will help you build a great book of content that you can display to new and prospective brands.

More importantly, you won’t burn out from making a load of content for free! You also don’t want to seem spammy towards your audience so ensure that your recommendations or product endorsements are in line with what the end user wants to see! For instance, if you run a health blog and Instagram account it would be pretty left field for you to post about going to the ballet. Although new health foods would be a great fit.

Purchased fans and social bots

Social bots like, view, comment and follow other users

Social bots are software programs that resemble the users own behavior on Instagram. The software acts as well as a human with “artificial fingers.” They are programmed to mimick human behavior by liking, following, viewing stories and placing comments. The software enables this to happen 24 hours a day compared to our normal interactions. This allows the user to achieve pure organic action. This results in fans that are real and real engagement being comments and the likes.

This is one of the foolproof ways to grow your Instagram account! If you are looking to increase your price per post then growing your audience and engagement is the way to increase your influencer income.

Bots in the past have received a pretty bad wrap but it’s the way they are programmed which will ultimately make them successful or not. You want to ensure that you have an experienced marketing professional working on your accounts for you.

To find out more check out our influencer growth packages here.

If you enjoyed this article you may want to check out:

My secret recipe on how I go viral on Instagram and how you can too!

How I got 20k followers on Instagram in one year and how you can too!

How did your Instagram feed stack up with our Instagram Influencer Calculator? Are your posts worth more or less that what you thought?

Your friend,

The Socialite Media.

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  Influencer Marketing, Social Media Marketing
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