Starting your own business is overwhelming. Unless you have a substantial start up capital you may be stuck being a jack of all trades, master of none. At The Socialite Media we have had over ten years of digital marketing experience. From larger corporations to starting our own business, we have had to try many different options of marketing software to meet different needs, complexity and budget. Here is our opinion on the best bulk email marketing software for small to medium sized businesses today.
What is bulk email marketing software?
Let’s start at the very beginning.
A bulk email service allows you to send individual email communications to lists of multiple recipients. Depending on what service you use will depend on the level of
Why do people use bulk email marketing software?
It simplifies the communication process. You can send out multiple newsletters all with the click of a button. It saves you work and time!
What is the difference between email marketing and marketing automation?
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.
Getting your marketing process automated helps you optimize the task done. Marketing automation is powerful software that aims to automate marketing processes. Marketing departments use automation software to more efficiently manage repetitive tasks including emails, SMS messages, social media, online advertisements, and more..
It is pretty hard
What email marketing automation systems have I used?
Starting my marketing career in
Unfortunately, I started off with the complex which was Marketo. It was wonderful because it opened my eyes to the power of what email automation can do! Creating lead pages, landing pages, drip feeds and email campaigns. It was an exciting new world. At that time I did not find it very user friendly. Marketo is a great tool, but unless you are a large corporation with thousands of dollars to spend then I would skip Marketo.
My honest verdict: Even if I did have the money, I still would not choose this program.
Mailchimp is the first free bulk email editing software I used with my business. It’s easy to use and you can create beautiful emails that are digitally responsive. The downside is that Mailchimp gets flagged in your SPAM folder quite easily.
The functionality for advanced techniques such as product tagging, landing pages and automation is basic at best.
My honest verdict: If you just want to send an email newsletter for free once a month this can work for you. To stay on the free plan you need to stick to under 500 email addresses.
If you are aggressively trying to grow your business you are going to hit 500 email subscribers fast. I hope that you do because your database is your most valuable marketing asset. If this is your strategy I would just register straight up for ConvertKit and not waste my time. Why? Because you can start building all your automation forms, email campaigns and lead pages straight away, without having to try and transfer it all once you hit 500 subscribers. That will take a lot of work to build and then rebuild. For me I would rather pay the $29.
top features to look for in an email automation marketing solution?
- Email Marketing
- Email Nurturing
- Drip Campaigns
- Lead Pages or Landing pages
- User Tracking
- User Tagging
- Campaign Management
- Lead Nurturing
- Lifecycle Management
- CRM Integration,
- Social Marketing capabilities
- Marketing Analytics/Intelligence
What is the best email marketing software to use in 2019?
Full disclosure: I’ve been a ConvertKit customer since January of 2017, and I joined their affiliate program in 2016.
I have loved my journey with ConvertKit. I have been able to grow my data base into paying customers with the use of the automation features they provide.
The reasons why I love working with ConvertKit.
Easy Lead Pages
I can set up a lead page in minutes! There are lots of beautiful templates to choose from. Then simply u
User-friendly, drag and drop user interface.
Their streamlined interface makes it easy to plan lead nurturing sequences, email automations, landing pages and consumer segmentation. It sounds way more complicated that what it actually is.
Integrates easily with WordPress
I am definitely not a coder so I need my tools to simply plug and play. ConvertKit easily integrates with WordPress. How? By embedding lead forms, capturing data and tracking the
Loads of free online training
I love that there are so many video tutorials on using ConvertKit. From functionality to fierce marketing strategies. This has definitely helped me grow as a marketer and a business.
In fact there is a great training program on how to increase your leads list with a free trial which you can get here.
Removes Inactive Users
Cold subscribers can be deleted to improve account engagement and cut down on costs.
- 1,000 contacts – $29/month
- 3,000 contacts – $49/month
- 5,000 contacts – $79/month
- 8,000 contacts – $99/month
- 10,000 contacts – $119/month
- 15,000 contacts – $149/month
- 20,000 contacts – $179/month
- 25,000 contacts – $199/month
Looking at the ConvertKit pricing page, you’ll notice that there are numerous subscriber tiers. As your account grows, this makes the pricing tier jumps less painful.
- OptinMonster – Yes
- SumoMe – Yes
- Popup Ally – No
- Instapage – No
- LeadPages – Yes
- Zapier – Yes
FINAL THOUGHTS ON CONVERTKIT
For a price roughly equivalent to MailChimp or Aweber, ConvertKit offers very advanced segmentation and automation features that are easy to use.
Ready to grow your email list?
Here are a few useful webinars to get you started.
Choose the workshop that makes the most sense for you based on where you are in your business right now!
1. Don’t have an online business yet but want to start one?
You will love this workshop on how to make your first dollar online.
2. Don’t have an email list yet?
This workshop will give you three steps you can take right now to get your first 1,000 subscribers.
3. Have an email list but not sure what to write?
This workshop will that will give you 10 ideas for what to write to your email list and how to write emails that build genuine connections and turn subscribers into customers, all without ever being annoying.
4. Need to scale your business and make more sales in less time?
This workshop will walk you through how to set up a sales funnel in minutes and will give you a simple three-email sales template inspired by creators earning a full time living online. This workshop will help you make more sales using email automation, all without ever being weird,
The strategies Isa shares in these workshops are useful for everyone, not just those who use ConvertKit – that means you’ll get real, actionable takeaways you can implement right after the workshop no matter what tool you use.
Here is what one creator had to say about one of ConvertKit’s webinars:
“This was one of THE MOST USEFUL classes that I’ve ever attended. Isa is very good at drilling down to the core of the matter and highlighting what will make a difference for us.” – Amelia, ameliachampion.com
Spoiler alert: each workshop includes free stuff to help you implement the strategies even faster! Just pick the one that sounds like it can make the biggest difference for you right now and get to learning!
Want to just jump on board? Then you can get a free 30 Day Trial here.