In this digital age, social media platforms are now being used as e-commerce tools. A social media platform called Instagram has become a powerful online marketing tool for business for its ability to build a brand and connect with potential customers.
If you are more into the stats then you’ll be amazed that in June of 2018, Instagram hit 1 billion monthly active users, up from 800 million six months prior. Of those users, over 500 million are on Instagram on a daily basis, with 80% of them being outside of U.S., 34% of them are millennials and 38% are checking the app multiple times each day. That is a crazy number of users that are still growing each month. If your business is not on Instagram, I don’t what will convince you to expose your brand to these millions of people now?
The concept of Instagram is simple and easy to understand. Users have the ability to post images or video clips and their followers can like or comment. Photos obviously are the highlight of Instagram. It has less clutter than Facebook posts that are flooded with comments and other clutters that can potentially let the potential audience skip off your post. But on Instagram, a single high-quality photo can get the attention of those users.
Another thing is the hashtag culture that was started on Twitter has been incorporated into Instagram. Users click on these hashtags or keywords that summarize a particular topic the post is saying. You’ll see popular hashtags include in a post like #love #photooftheday #tbt etc., and you can take advantage of these keywords to get your post included on the hashtag feed. This simple trick can increase your visibility and exposure gained from this can help build awareness in your business.
Truly Instagram has changed the last year. The social media app also becomes a hub for the influencers who have a flock of followers or regular viewers on their Instagram profile. If you don’t know what influencers are, they are online personalities who promote a brand or product on the mainstream media. A reputable influencer can drive sales to a whole other level, spreading the word of your product to a big number of audiences with just a few Instagram posts. Build relationships with these influencers that have a strong number of followers and are well respected.
The best thing about Instagram is that you have the power to connect with audiences on a daily basis. Instagram is a powerful app that can let you like, comment on and share their posts. The more you engage, the more likes, comments, and shares you get, the more visible your business becomes.
There is no limit to what a business can achieve in Instagram as long as it is backed with a dedicated social media strategy. Big companies, start-ups, or one-man business, all have the opportunity to a successful business using Instagram. So why you should use Instagram for your business? You probably know the answer by now.
Author – Edward Cruz is a staff writer for VIPpromocodes.com, a website that provides the latest promotional codes, exclusive sales, and offers for all of the top stores in the U.S.