Gone are the days of measuring by numbers. Marketers are measuring their ROI by actions taken. Today I will walk you through the exact method I use to write direct messages that convert.
Setting up a Direct Message Engagement Funnel
With only 25% of Instagram users utilising direct messages it is a great way to get attention for your brand in an uncluttered space. When you are starting out with direct messages there are a few important things to cover.
What is the goal of your direct message?
- Direct users to your website
- Funnel your audience into a lead page
- Collect emails
- Grow a Facebook group
How to approach DM’s with users you follow.
I love this style of the direct message; it’s the one that Brandon Gaille uses.
If you are looking to expand your followers and engagement rate then this would be the message structure for you.
Brandon recommends that “Instead of rotating different accounts each day, you would follow people from a single account for a month.”
For the entrepreneur example, you could use the Instagram account @jadorevanessa
“Hi (first name), I see that you are also a fan of Contortion girls. Take a sec to check out my free flexibility course that is used by over 10k flexibility students. You can access the course by clicking the link on my IG profile here:
This message has five essential components:
#1 First Name – To develop a personalized message you want to use the readers first name. It initiates the beginning of a new relationship. Since you are the one reaching out with the aim to develop a relationship by not using the first name your message will come across as spammy and the user will probably delete it before reading it.
#2 Common Interest – Secondly, you’re trying to establish a common bond with the user. In this case, it was we are both fans of @contortiongirls, introduce your commonality: “I see that you’re a fan of Entrepreneur.“
#3 Call-to-Action tell the user what action you want them to take. This gives them a direct direction to move in. By adding your link it makes it easy for the user to take the action you are directing them too.
#4 Social Proof – Social proof begins to build trust with the user. It shows them why they should listen to you.
You could also consider:
Check the link in the bio 👉🤳@welovesmedia
Click the link to get started 👉 http://bit.ly/2KmdR3s
All of our Instagram Growth packages come with automated DM’s, so you can start implementing your Direct Message funnel today.
Once you set up your funnel make sure that you ensure you dedicate the time to reply to users if they have questions about your brand.
To get started with Direct Messages check click here.
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