Today we are talking with blogger and Influencer Hollee Wood. Hollee has grown her Pinterest account to over 17k followers and she reaches 4.9 million monthly unique viewers! Not only has she grown an impressive Pinterest channel, Hollee successfully monetizes her brand. Holle shares her income methods and where to start monetizing next.
With 9 years of professional experience in the hair industry and blogging about beauty for over 7 years, millions of women visit her blog, HolleewoodHair.com for exclusive hair tips, beauty advice, and hairstyle ideas.
How would you describe your personal brand?
I consider it to be informational, rather than personal, which I think gives it a unique vantage point in the beauty niche. I want HolleewoodHair to be a place where people can learn interesting facts about beauty and a resource for all their hair care needs and DIY hair projects.
How did you grow your Pinterest channel?
Honestly, I just started pumping out high-quality content and pinning it on Pinterest. I log on to Pinterest every single day and manually pin my own content along with some other high-quality content from similar websites. I usually create a new pin to an old blog post every day to keep people coming back to those posts as well. I have a pretty solid strategy in place that I crafted from tidbits I’ve learned from different courses.
I’m still working on growing my Instagram, but I’ve learned that being consistent helps, along with using the right hashtags and engaging with other people in my niche.
What strategic advice do you have for up and coming influencers?
First off, be patient and consistent. People don’t grow to 100,000 followers overnight so don’t get discouraged if you aren’t successful after a few weeks. Keep your eye on the prize and keep working towards your goal.
Second off, the best thing you can do is educate yourself. Find out what strategies are currently working and how the algorithms work on the various platforms. Find out how to find keywords that people are searching for and craft content around that. Look for other successful bloggers in your niche and copy what they are doing.
When did you start your journey as an influencer?
I started my blog back in 2012, and it’s been off and on since then. I’d say that I’ve been really serious about it for about a year now.
As video becomes more ubiquitous year after year, do you make a point of incorporating that into your strategy? If so Why?
Yes! I absolutely need to start making more videos! Pinterest is pushing video hard right now and they want people to use more of it… which leads me to believe that posting videos is beneficial. Plus, high-quality videos really stand out against competition in the smart feed.
There are so many benefits of posting unique video content on Instagram, Facebook and Twitter. Videos tend to get a lot more engagement, which helps your content spread a lot faster.
Do you predict any shift in influencer marketing in the coming future?
I think it’s only going to get a lot harder and more competitive, which will force influencers to be on their A-game.
I also think that the people are starting to appreciate more “behind the scenes” type realness that they don’t usually find on an Instagram feed. Utilizing stories to show everyday life scenarios will just become more and more important to an influencer’s strategy.
In what single way has social media most changed your life?
Well… I make thousands of dollars every month that I wouldn’t make without social media, so there’s that.
How are you monetizing your brand?
I make most of my money from Mediavine, an ad network. I make some from affiliate sales as well.
How would you advise current and future influencers to start monetizing their brand?
I’d say to start by signing up for Amazon associates, if it aligns with your niche, and start trying to use affiliate links as much as you can (don’t forget to read the TOS beforehand though). Also, try to get to 25,000 monthly sessions so you can start using Mediavine… it was a game-changer for me.
Which people or books have had the most influence on your growth and why?
There are so many people out there that have amazing advice! I love reading everything I can about social media.
I’d have to say that my absolute favorites are Ruth Soukup (Founder of Elite Blog Academy), Kate Ahl (Simple Pin Media), Brandon Gaille (The Blog Millionaire) Neil Patel, EllDuclos (Founder of Boss Girl Bloggers) and Jennifer Ledbetter (PotPieGirl).
What would you say is the #1 key to success in your business?
Consistency! If you’re consistently moving forward, there’s no way that you won’t succeed.
Talk about the biggest failure you’ve had. What did you learn from it?
I’ve had a bunch of failures- it’s just part of being an entrepreneur! Without risk, there is no reward.
Sometimes you craft these amazing posts that you think will be huge, and they just never take off. You have to learn to not take it personal and how to learn from your mistakes to grow into a better influencer.
Thank you for chatting with us today Hollee! Make sure you check out Hollee Wood on her blog and social media!