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9 Essential Small Business Branding Tips

August 1, 2019
Entrepreneurs often struggle to post photos of themselves as part of their social media strategy. Why do you think that is? Today we will cover 9 essential Small Business Branding Tips. Branding Issues There are usually 4 main reasons why entrepreneurs aren’t using photos of themselves when they post: They don’t have photos of themselves that they think are “good enough” to postThey feel uncomfortable on cameraThey don’t want people to think they’re vain orThey don’t think it affects the bottom line for their business Sometimes it’s a combination of all four! As a personal brand photographer, it’s my job to address these concerns. I do that by introducing the concept of using personal photos as part of personal brand stories. What is a Personal Brand Story? Your story is who you are and why you do what you do. A huge part of my process when working with personal brand photography clients is helping them identify very specifically what brand stories they want to tell. It’s very much a collaboration because the better I can understand their business, the better I can translate those stories into high impact images that resonate with their audience. Finding Your Brands Story Since we each have many stories that make up who we are, I find it easiest to break stories down into 6 main categories: ● Business ● Family ● Hobbies ● Inspiration ● Community ● Events Karla, I thought it would be fun that as I go through the description of each category if you have an example story you would tell in that category, I’ll also share one of mine, as well as some other common examples. Could be a helpful way for viewers to brainstorm for their own businesses. How Would You Describe Each Category? Can you give an example of photos that would fit that category? BUSINESS These types of images give your audience insight into HOW you run your business. This is a great opportunity to show yourself interacting with your clients or giving a behind-the-scenes look at your prep or setup. For me, whenever I do a photo shoot, I ask my husband to come as a lighting assistant but also so he can get photos of me guiding/posing the client, and how I help them pick out the best photos from their gallery. This is meant to highlight the personalized attention I give during my sessions. These images build trust and show off your expertise. FAMILY Family branding images often showcase WHY you went into business in the first place. You may be running a family business or hustling on the side because you want to provide more for your spouse and children. Images of how you spend time with loved ones often get the most engagement because people can easily identify with that. You can even share unique family traditions and be pleasantly surprised at what other people share in return. Vanessa: Here is an example of how I used family and hobbies together
Marketing

Ask an Influencer: Hollee Wood

July 30, 2019
Today we are talking with blogger and Influencer Hollee Wood. Hollee has grown her Pinterest account to over 17k followers and she reaches 4.9 million monthly unique viewers! Not only has she grown an impressive Pinterest channel, Hollee successfully monetizes her brand. Holle shares her income methods and where to start monetizing next. With 9 years of professional experience in the hair industry and blogging about beauty for over 7 years, millions of women visit her blog, HolleewoodHair.com for exclusive hair tips, beauty advice, and hairstyle ideas. How would you describe your personal brand? I consider it to be informational, rather than personal, which I think gives it a unique vantage point in the beauty niche.  I want HolleewoodHair to be a place where people can learn interesting facts about beauty and a resource for all their hair care needs and DIY hair projects.  How did you grow your Pinterest channel? Honestly, I just started pumping out high-quality content and pinning it on Pinterest.  I log on to Pinterest every single day and manually pin my own content along with some other high-quality content from similar websites.  I usually create a new pin to an old blog post every day to keep people coming back to those posts as well.  I have a pretty solid strategy in place that I crafted from tidbits I’ve learned from different courses. I’m still working on growing my Instagram, but I’ve learned that being consistent helps, along with using the right hashtags and engaging with other people in my niche. What strategic advice do you have for up and coming influencers? First off, be patient and consistent.  People don’t grow to 100,000 followers overnight so don’t get discouraged if you aren’t successful after a few weeks.  Keep your eye on the prize and keep working towards your goal. Second off, the best thing you can do is educate yourself.  Find out what strategies are currently working and how the algorithms work on the various platforms.  Find out how to find keywords that people are searching for and craft content around that.  Look for other successful bloggers in your niche and copy what they are doing. When did you start your journey as an influencer? I started my blog back in 2012, and it’s been off and on since then.  I’d say that I’ve been really serious about it for about a year now.  As video becomes more ubiquitous year after year, do you make a point of incorporating that into your strategy? If so Why? Yes!  I absolutely need to start making more videos!  Pinterest is pushing video hard right now and they want people to use more of it… which leads me to believe that posting videos is beneficial.  Plus, high-quality videos really stand out against competition in the smart feed. There are so many benefits of posting unique video content on Instagram, Facebook and Twitter.  Videos tend to get a lot more engagement, which helps your content spread a lot faster. Do you predict any shift in influencer marketing in the coming future? I think it’s only going

7 Experts Weigh In on How To Use Instagram Stories

July 29, 2019
Wanting to know the best way to utilize Instagram stories? We weighed in with 7 experts that tell us about their best strategy! Social Media Strategist Jill Potasnik Jill Potasnik a social media strategist with Social Elevator, her best practices for Instagram stories are: Instagram Stories Goals The goal using Stories is to have your audience know, like and trust you.  This can be done in many ways, but most importantly – it’s the best place to show them the real you, uncurated, the human behind the business or brand.   Instagram Stories are also one of the best places to get your followers to engage!  And once they engage, your content (feed content included) will be shown more often to them.  This can be done in many ways, but most importantly – it’s the best place to show them the real you, uncurated, the human behind the business or brand.   Instagram Stories are also one of the best places to get your followers to engage!  And once they engage, your content (feed content included) will be shown more often to them. ”  ROI on Instagram Stories ROI for stories can be measured a few different ways:  Just like the feed, Stories has it’s own set of insights and analytics – so they are easily measurable, how many people saw them, who engaged, who exited out of your Story.  But the real ROI is really up to you.  What type of Call To Action are you asking for?  A sticker that has the person respond? A sticker that puts them in your DMs (questions and the new CHAT feature)? Are you asking them to click a link or shoot you a Direct Message?  The Call to Action is mandatory.  From there, it’s up to you!  Engagement without a timely response or reply isn’t getting you any ROI – but that’s on you! You need to seize the opportunity!  The more you engage, your ROI will increase tenfold! ” Jill Potasnik – Social Elevator. Expert Kimberly Spencer Kimberly Spencer, is a high-performance coach and success strategist for entrepreneurs, motivational speaker, and the founder of CrownYourself.com. Kimberly helps busy female entrepreneurs achieve holistic success in their businesses, bodies, and relationships. She was named marketing expert by FitSmallBusiness in 2016. Her story was recently featured in the Amazon Best Selling Book, The Start: Journey to Entrepreneurship. Kimberly’s Instagram Story Advice If you’re a personal brand, Instagram stories are a powerful way to show you LIVING the values, mission, and qualities that your brand preaches. For businesses, you can show the behind the scenes of what you do. If you have a product-based business you can show how your product is made. If you have an affiliate or a direct marketing business, you can show you lunching with partners or your team. This creates greater congruency between you and your brand. Instagram stories are the BEST way to show, rather than TELL about all the amazing things your company or your brand is and does.  Think of your stories

5 Brands that Offer Stellar Entrust Certification Authority for Your Website

July 24, 2019
Have ever you set up a website without an SSL? If so, you could be stopping traffic flow to your site! Don’t worry, we have you covered with 5 stellar brands that offer entrust certification authority for your website. We will also cover the following topics: – What is an SSL Certificate? – Why You Need an SSL Certificate for Your Site – How do SSL certificates work? – How much do SSL certificates cost? – Comparing the different SSL’s – How you can get a free SSL certificate – How to Install a free SSL certificate in WordPress What is Entrust Certification? Secure Sockets Layer (SSL) digital certificates are electronic files that are used to identify people and resources over networks such as the Internet. Digital certificates also enable secure, confidential communication between two parties using encryption. Below you can see an example of a nonsecure site (HTTP://) vs a secure site (HTTPS://). Why You Need an SSL Certificate for Your Site Starting in July 2018, websites in Google Chrome without an SSL certificate will display a ‘NOT SECURE’ warning in the address bar when users enter data on the HTTP page, and on all HTTP pages visited in incognito mode. HTTP websites with forms, login fields, and other input sections need to install an SSL certificate to enable HTTPS and avoid any disruptions to their website. How SSL Improves SEO Without an SSL your visitors will get the “Your Connection is Not Secure” popup which will increase your bounce rate and disrupt. This will result in a lower SEO score and evidently, your site will begin to rank lower in Google. Secondly, if you do have an SSL, Google will favor your website as it has been verified. Other sites with no SSL have not been verified and therefore have a lower search score in Google’s algorithm. How SSL Prevents Forms of Hacking If your website collects data from your customers it is very simple for hackers to steal their information. Let’s say your website URL is ‘www.silvershop.com’; a hacker could easily steal that URL by adding an uppercase ‘I’ instead of the lowercase ‘l’. The URLs would look nearly identical. Entrusted Data Card shows a great example of this: This hacking could be avoided by using a higher-level SSL known as an extended valuation SSL. This means that it not only verifies the website but it also verifies that the business is legitimate. How Does an SSL Certificate Keep Information Secure? What Type of SSL Do I Need? There are several SSL solutions designed to fit the need for any type of website or online service. The baseline Domain Validated (DV) SSL certificate will provide the encryption level necessary to give you the padlock and HTTPS to avoid the ‘Not Secure’ warning. This means that your website URL is verified and accurate. However, in most cases, businesses will need a different type of certificate that is proven to drive more consumer confidence for their business. We recommend talking

5 of the Best Cameras for Blogging and Vlogging

July 24, 2019
Whether you are a Youtuber or a content creator, one of the most important things is to produce professional content. We have summed up 5 of the best cameras for blogging and vlogging. Before we dig into it, lets look at the essential features you need and ones you don’t. Must have camera features for vloggers: Video Quality:  The video quality is a must. If you want people to return and watch your content, the quality of your videos need to professional. Look for the video resolution when you are comparing cameras. You’ll see 720p, 1080p, and 4K. This means HD ready, Full HD, and Ultra HD – each one a little better than the last.   Microphone Input:  This is the second most important feature. Your video can be pretty but if users can’t hear what you are saying then they will drop off in the first 15 seconds. That is a warning sign to YouTube and your videos will rank lower. All cameras have built-in microphones but unless you are close to the camera you may want to think about investing in a camera with an external microphone. Stabilization:  Some vloggers just sit in their bedroom and talk to the camera – which is fine. But if you want to record videos beyond that you’ll want to search for a camera that has built-in optical image stabilization. It’ll help ensure that your videos come out smooth no matter what activity you’re doing. You’ll also want to buy a tripod if the camera you choose doesn’t come with one. Amazon has great set-ups at pretty decent prices on those as well. I love this tripod because it’s sturdy and won’t break the bank. I have bought cheaper ones in the past but they could not support the weight of my camera. Non-Essential, Nice to Have Features Built-In WiFi: Wifi is great when you are taking long videos or creating a lot of content. Your files are transferred onto your chosen devices such as a laptop or iPad. I have seen many photographers use this feature for showing the customer photos instantly and allowing them to select the best photos. I would say this a nice to have but not a must-have. If you are starting out with your first camera it’s better to focus on a good quality body and lens over wifi. Zoom:  A zoom becomes nonessential if you are shooting on a tripod, and don’t want to use it for photos. Because lenses are expensive I personally went with a lens that does have a zoom so that I have the options to take photos with it later on. This one I took of my daughter when she was first born. I wouldn’t have been able to get this shot without a zoom lens. Flash:  To get the best quality video possible, you’ll want to shoot in well-lit environments. I do like to have a camera with a flash because you can use it to shoot beautiful covers for your

Ask in Influencer Series

July 22, 2019
Our ask an influencer series is dedicated to interviewing elite influencers on their successes, goals and down to earth real advice! No matter if you are trying to break into the influencer market or are an established leader, this series will give you real practical advice that you can implement today to further your career. Today we are talking with Elaine Rau from Lady Boss Blogger. Elaine Rau founded LadyBossBlogger.com and has garnered a massive online audience of 150,000+ followers across all her social media channels in under 3 years. It’s an online platform and blog that helps current and aspiring entrepreneurs learn how to start, grow and scale their own online businesses. Elaine has been featured in 200+ magazines, books, and publications and has become a popular online influencer. She enjoys getting out from behind her blog to speak at conferences and colleges about blogging, social media, and influencer marketing. How would you describe your brand? I help current and aspiring female entrepreneurs learn how to build successful online businesses, blogs and personal brands. Check out my 3 signature courses below (use promo code LADYBOSS20 for 20% off simply because you’re reading this blog post!) Start A Money Making BlogMake Money As An InfluencerStart And Monetize Email List When did you start your journey as an influencer and brand? I started my professional brand Lady Boss Blogger (@ladybossblogger) exactly 2.9 years ago and my personal brand Elaine Rau (@elainerau) about a year ago.  What central message do you hope your audience will take away through following you? You have options… but not everything will work for you, which is why you must try different things. You are not stuck… unless you don’t do anything to change your circumstances. Education is power and will unlock what you want in life… if you don’t know how to do something, learn from someone who has accomplished what you want to accomplish. For example, I wanted to tap into affiliate marketing, so I took a course on it from a blogger I trust and admire.Living a lifestyle filled with freedom and travel isn’t as foreign as you may think… change your mind and you will change your life. What 3 things does anyone starting in your industry need to know? Consistency is everything. If you constantly show up for your audience, you’ll make it easy for them to trust you as an expert and top resource. I haven’t failed to post a brand new blog post on my blog every single day from Sunday-Saturday for the past 2.9 years! I post the daily across all my social media channels as well. If you’re committed to your audience, they will be committed to you – it’s a two way street.Branding is just as important as your content – that is how you’ll stand out. I can’t tell you how many times my followers have told me how much they appreciate my content because they can recognize it immediately because of my signature pink color, my templates, and specific fonts. Your content needs to be

Meet Courtney: Author, Mumpreneur & Influencer

July 16, 2019
Author, Mumpreneur & Influencer: Courtney Hanson talks about her success and the factors that helped get her there. Courtney is a published author, blogger, online store owner and influencer with over 30k followers on Instagram. Today we chat with Courtney about how she established her brand and integrated a book deal and online store with her brand. Not only is she a multifaceted entrepreneur she is also a Mumpreneur which in my books is much more difficult. Tell us a little bit about yourself: My name is Courtney. I am a mama to three littles, a wife to a San Francisco Firefighter, as crafty as they come. I love all things do it yourself and interior design. I am also on a constant mommy journey in creating healthy littles who will turn into great humans! I own an Etsy Shop called Sealed With A Kiss Gift and just published her first book “A Mompreneurs Guide to Success” in September of 2018. How would you describe your brand? My brand is all about living with purpose, and learning to be a kick-ass entrepreneur in the journey of motherhood! Real Motherhood while chasing your dreams and not losing sense of who you are as a woman. Let’s face it, Parenting is messy and we have to stick together and learn to Parent with a Positive Purpose! When did you start your journey as an influencer and brand? 1 year ago. What came first the blog or the book? The blog I was tinkering in while writing the book. The book is what launched my brand and direction. Did one inspire the other? If so why? The book definitely lit me up for my passion for writing and helping other women know their worth to succeed. I love your photography, it has a strong sense of personality. Who takes your photos? I take my photos either with a ring light and the timer on my I phone or my 8-year-old is a talented little photographer! What central message do you hope your audience will take away through following you? The courage to live their passions while being amazing mothers and not feeling alone in the struggle. I love educating mamas every day in learning how to live their life without limits.  What 3 things does anyone starting in your industry need to know? Be Consistent. Be Fearless. Plan Content.  What would you do differently if you were starting in your industry now? I would have stayed true to my brand instead of saying yes to anything that came my way. Vanessa: I think a lot of influencers feel they need to jump on opportunities that come their way to start their journey of building a portfolio and the fear of missing out of an opportunity. How did this affect you personally? Courtney: I took on a vagina cream when I was pregnant that I normally would have never used or a foot brace for what reason that would flow in my brand or I thought I could make it

How To Pitch to Brands: Fashion Influencer Tells All.

June 27, 2019
Today we are talking with Nonso a male fashion influencer making his mark on Instagram. Nonso shares with us his favorite presets on cultivating a sharp Instagram feed and how he continually gets paid work as a fashion influencer. Vanessa: Tell us a little bit about yourself? My name is Chukwunonso (Nonso) Ezekwueche. I am originally a trained and licensed Doctor of Pharmacy from Nigeria. I moved to Canada in 2017 and I am pursuing my passion as a men’s fashion and lifestyle influencer. I have worked with several brands both locally and internationally to increase their brand awareness, brand recognition, and brand loyalty. I help create visually appealing and highly resonating content in the form of pictures and videos showcasing their products. My tagline is “showing men how to dress without breaking the bank” How long have you been on Instagram? About 6 years. I joined Instagram precisely on June 11, 2013 When did you see your first surge of followers? So at first, it was hard to grow but as soon as I hit my first 1000 followers, my account naturally started growing by about 20-30 new followers daily. What lead to this spike? I believe this was due in part to my excellent content which resonated with them and made my posts hit the explore page more often and attracted new followers. I was also engaging with similar accounts in my niche and this increased my exposure and popularity. What made you choose to go into the fashion niche? I have always had a flair for fashion. My father was a very fashionable man and I guess that was where it all stemmed from. As a young boy growing up I would always watch him dressing up and I wanted to grow up so fast to be able to do the same. One day I even tried some of his clothes and I got the beating of my life lol. When I learned about the platform Instagram I knew it was my opportunity to express my ideas and creativity fashion-wise I see that your tagline is I show men how to dress w/o breaking the bank. How do you do that? Oh, yea! I show/teach men how to dress on a budget and still look their best. I show them that they do not really need 1000 different outfits but a few good ones. The secret is how you combine them. What made you come up with that idea? It has been a misconception that for a person to make a fashion statement, he must spend thousands of dollars on expensive designer clothes but I beg to differ. I have seen countless people looking like they should be arrested by Fashion Police in their so-called “designer clothes”. Vanessa: That is too funny! I have to say that reminds me of Donatella Versace. Nonso: The truth is you can still look great in affordable (cheap) clothing. The secret is knowing what works for you and how to combine outfits

How to Set Up Direct Messages That Convert

June 25, 2019
Gone are the days of measuring by numbers. Marketers are measuring their ROI by actions taken. Today I will walk you through the exact method I use to write direct messages that convert. Setting up a Direct Message Engagement Funnel With only 25% of Instagram users utilising direct messages it is a great way to get attention for your brand in an uncluttered space. When you are starting out with direct messages there are a few important things to cover. What is the goal of your direct message? Direct users to your websiteFunnel your audience into a lead pageCollect emailsGrow a Facebook group How to approach DM’s with users you follow. I love this style of the direct message; it’s the one that Brandon Gaille uses. If you are looking to expand your followers and engagement rate then this would be the message structure for you. Brandon recommends that “Instead of rotating different accounts each day, you would follow people from a single account for a month.” For the entrepreneur example, you could use the Instagram account @jadorevanessa “Hi (first name), I see that you are also a fan of Contortion girls. Take a sec to check out my free flexibility course that is used by over 10k flexibility students. You can access the course by clicking the link on my IG profile here: @welovesmedia “ This message has five essential components: #1 First Name – To develop a personalized message you want to use the readers first name. It initiates the beginning of a new relationship. Since you are the one reaching out with the aim to develop a relationship by not using the first name your message will come across as spammy and the user will probably delete it before reading it. #2 Common Interest – Secondly, you’re trying to establish a common bond with the user. In this case, it was we are both fans of @contortiongirls, introduce your commonality: “I see that you’re a fan of Entrepreneur.“ #3 Call-to-Action tell the user what action you want them to take. This gives them a direct direction to move in. By adding your link it makes it easy for the user to take the action you are directing them too. #4 Social Proof – Social proof begins to build trust with the user. It shows them why they should listen to you. You could also consider: Check the link in the bio 👉🤳@welovesmedia Click the link to get started 👉 http://bit.ly/2KmdR3s All of our Instagram Growth packages come with automated DM’s, so you can start implementing your Direct Message funnel today. Once you set up your funnel make sure that you ensure you dedicate the time to reply to users if they have questions about your brand. To get started with Direct Messages check click here. Related Posts: How to use Hashtags to go ViralHow to become an Instagram brand Ambassador3 SEO steps to improve the visibility of your Instagram Profile Get started with Our Free Tools and Courses: Instagram Money Calculator – Find

How Do I Unfriend Somebody on Facebook?

June 19, 2019
Breaking up with friends in real life isn’t always easy. Breaking up with friends on Facebook is a snap. These (soon to be former) friends won’t know they have been unfriended because they are not notified by Facebook. Unless they happen to notice one day while searching for you, which isn’t highly likely if this acquaintance has over 1,000 friends like most people, they’ll never recognize the severed ‘digital friendship’. But, if you are breaking off a Facebook friendship with a girlfriend/boyfriend or an immediate family, you’ll probably hear about it before the day is over. Now, onto the logistics…just three easy steps! How to unfriend someone on Facebook Step 1. Look up your friend in the search tool or in your friend list (on your Timeline) and go to the person’s Timeline. Step 2. Click the Friends button and you will see a menu appear with a few options. It’ll look just like the picture above (bottom item, highlighted in blue). Step 3. Click the Unfriend button. (Note that there isn’t an ‘are you sure you want to unfriend this person’ warning so you’ll have to refriend this person if you delete them by accident). Is it Rude to Unfriend Someone on Facebook? It’s not unusual to do a little periodic friend-cleaning, lots of people do it. We all go through times of change in our lives where we are switching jobs, cities, getting married, etc. and sometimes it just doesn’t seem relevant to have your Home screen feed populated by posts from people you are no longer in contact with, or even forgotten they existed… So don’t feel bad and clean up your friend list today if you feel so inclined. You just may notice it kind of feels nice to have a slimmer friend list for once! Here is a Quick Video Guide on Removing Friends from Facebook. Can someone tell if you unfriend them on Facebook? Yes and No! Confusing right? Let me explain. You do not receive a notification when a friend is removed from your Facebook friends list. The only way someone can tell if you have unfriended them is if they try to contact you through Facebook. They will need to re-add you to post on your wall or send DM’s. While they may not see that they are unfriended the very moment you have broken up with them it’s only a matter of time until they realize. If they are a crazy super stalker then they will probably know straight away. How do I Unfriend Someone Without Them Knowing? At the end of the day you can’t. As soon as they try to contact you they will know. They may also miss seeing your posts in their feed and realize you are no longer friends. What is the Difference Between Unfriend and Block on Facebook? When you unfriend someone on Facebook they can still search for your profile. When you block a user on Facebook the cannot find your profile if they search for it. Your

3 SEO Steps to Improve The Visibility Of Your Instagram Profile

June 16, 2019
Follow these three simple steps to improve the visibility of your Instagram profile. Search factor #1 Your Instagram Handle Instagram handles are searchable. What does that mean? If a user is looking for a stylist, if you have the keyword in your username your profile will rank in the Instagram search algorithm. When you are trying to increase your social media presence you need to tell people exactly who you are and what you are about. Give them clarity and an immediate reason to follow you. It is no coincidence that when I search the keyword “Fashion” in Instagram 3 out of the top 5 suggestions have the word fashion in their Instagram handle. So, does your Instagram handle show who you are and what you are about? For instance, is it Elisabeth123487 or is it StylistElisabethTate? How can you change your Instagram handle to reflect who you are, what your brand is about and enable it to SEO friendly. Search factor #2 Your Instagram Name This search function also applies to your Instagram name. My personal profile name is Aerialist Vanessa. Why because I want to come up when people are searching for Aerialists or Aerial arts.  Let’s look at the same search term “Fashion” again for an example. The number #1 ranking account in the Instagram suggestion box has the keyword Fashion as the first word of the “Name” of the account. If we look at all of the five first ranking accounts they all have the keyword “Fashion” in the name section of their profile. Take a moment to think about how can you make your username come up in search rankings? What keywords is your target market using to find information on Instagram? You don’t need to completely replace your name like above but you can certainly incorporate it. Search factor #3 Hashtags in your bio Yes, that’s right. Implementing hashtags into your bio makes your profile searchable to all of the niche communities out there. So make sure you implement a # before your interests in your Instagram profile. Let’s look at an example. To the left on Merricks Art one of my favorite bloggers she implements her personal hashtag but misses out on searching in the sewing hashtag segment. Merrick mentions her account is about sewing yet does not enable #sewing to be an SEO factor in bio. To the right on my personal account you can see that all my interests are placed but they have a hashtag in front of them. This makes my account SEO friendly for these communities in Instagrams algorithm. So now we know why it is important to incorporate keywords into your Instagram profile as part of your social media strategy you may be stuck finding the right keywords! Here is a simple solution. How to find keywords for your Instagram Profile: You can use these search tools to help you brainstorm keywords in your niche: Answer the public and Wordstream. Answer the public is my favorite by

5 Strategies For a Succesful Instagram Profile

June 16, 2019
Today we are going to be setting up your Instagram profile for success with 5 simple strategies. ​You may be wondering how we define the success of your account. That can be through several factors depending on your goals for your brand. We will dive deeper into setting the right goals for your critical success factors tomorrow. Some of these could be followers, reach, website impressions or sales. Today let’s focus on building the foundations for your success. Todays tools for success: 1. Your laptop or phone handy with your Instagram account. 2. Pen and paper to write your research on. 3. Stop watch or alarm. Woo! So let’s get started. Step 1: Choosing your Instagram profile picture: Today we want to be setting your profile picture to a nice crisp professional looking photograph that represents your brand on Instagram. We want to be choosing a photograph that resonates with your audience and represents you in a likable authoritative manner. Why? If people don’t like you they are not going to follow you. Unless its a competitor for research 😜. A recent study by PhotoFeeler investigated what elements created the ideal photo for social media profiles. Here are the key take aways. #1 Use Well lit Photos Make sure that your face is lit well and the rest of the photograph. If you have a dark home or office natural light does wonder. Take a photo outside or standing in front of a window so that it naturally lights your body. #2 Wear Your Glasses PhotoFeeler study shows that people wearing eyeglasses were seen as more competent and likable. Ok so don’t simply wear them if you don’t use them we still want to be authentic. Unless you are wearing them for a fashion statement. But if you do normally wear glasses in your day to day life then keep them on for your IG photo. #3 Smile Through Your Eyes When deciding on a facial expression squinched eyes are perceived as someone that portrays comfort and confidence. #4 Show Your Teeth The study further shows that people who had photographs with their mouths closed were half as likable. So make sure you show those pearly whites. Summing it up At the end of the day, you should do your best to balance incorporating these tips with your own personality. For my personal page I decided to steer away from the headshot. This is because it is circus based account. You can see I have a clear crisp photo that represents what the user will be getting from following my Instagram channel. Step 2: Finding accounts in your niche: The suggested user feature is a great way to find accounts in your niche. If your Instagram account is not developed yet I suggest that you use this function on accounts that you are aspiring to be like rather than your own account. 🚨Remember it will show you suggested users for the types of accounts you are interested in. If you have a personal
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