Designing a Digital Brand Strategy

Let us design and execute your digital marketing management plan. Our strategic management begins by looking your business’s current goals, and building digital strategies and tactics for success.

We Offer

Lead To Sale Funnel Building

Ensure your maximising your lead nurturing campaigns and hitting your conversion rate goals. We build a complete automation process for you built on the stages of the consumer life cycle and the goals of your brand. Digital auditing, Lead forms, email automation campaigns, split testing audiences.

SEO Services

Stuck wondering what keywords will rank for your brand? Perhaps you need a content writer to help you boost your cornerstone content? Let us help you with our proven SEO record.

Content Management

Time to outsource your social media management? Let our experts build you a solid strategy and seamlessly implement it on a daily basis. Our winning strategies on Pintrest SEO, Instagram and Facebook Advertising will be the ultimate fuel source to fire up your content. Copywriting: In order to keep a high level of relevant content updates, a digital marketer must be able to write copy quickly and consistently.

Social Media

Each channel require different content creation and language. Not all channels work best for all brands. A good social media strategy needs to be inline with your digital strategy. We design and execute your social media campaign for you.

We only take on clients we can produce real results for. To see if we are a good fit fill in the form below and one of our team members will be in tough with you to discuss your brand.

Facebook Advertising

Struggling to get conversions from your ads? Not sure how start? We’ll set up, test, optimise and manage your entire campaign in line with your brands goals and objectives. We will fully audit your digital strategy and advise you on critical changes that may need to be implemented. This will enable your campaign for a successful click through rate and conversions.

Email Automation Campaigns

Ensure your maximising your lead nurturing campaigns and hitting your conversion rate goals. We build a complete automation process for you built on the stages of the consumer life cycle and the goals of your brand.

Are We A Good Fit?

We don’t take on clients, we partner with brands. There for we only partner with brands we can produce real results for. To see if we are a good fit fill in the form below and one of our team members will be in tough with you to discuss your brand.

[contact-form-7 id=”4429″]

Our Clients Love Us

“We engaged The Socialite Media as a full agency service for our digital marketing and social media channels. Their social media strategy and execution service resulted in an influx of recruitment for new international students to be places with our host families. This made a considerable increase to our bottom line.”

Adventure Connects
Adventure Connects

“We were able to sell out our first round of subscription boxes thanks to The Socialite Media Agency! Their savvy digital team we are able to design and execute a campaign that found new buyers, acquired existing markets and converted social media traffic into leads and sales. The Socialite Media is a must for any new business start up!” – The Fit Girl Box.

The Fit Girl Box
The Fit Girl Box

“I’ve been so pleased with what you’ve done.” – City Mum.

City Mum
City Mum

All
0
Digital Marketing
0
Email Marketing
0
Influencer Marketing
0
Marketing
0
Social Media Marketing
0

Meet Courtney: Author, Mumpreneur & Influencer

July 16, 2019
Author, Mumpreneur & Influencer: Courtney Hanson talks about her success and the factors that helped get her there. Courtney is a published author, blogger, online store owner and influencer with over 30k followers on Instagram. Today we chat with Courtney about how she established her brand and integrated a book deal and online store with her brand. Not only is she a multifaceted entrepreneur she is also a Mumpreneur which in my books is much more difficult. Tell us a little bit about yourself: My name is Courtney. I am a mama to three littles, a wife to a San Francisco Firefighter, as crafty as they come. I love all things do it yourself and interior design. I am also on a constant mommy journey in creating healthy littles who will turn into great humans! I own an Etsy Shop called Sealed With A Kiss Gift and just published her first book “A Mompreneurs Guide to Success” in September of 2018. How would you describe your brand? My brand is all about living with purpose, and learning to be a kick-ass entrepreneur in the journey of motherhood! Real Motherhood while chasing your dreams and not losing sense of who you are as a woman. Let’s face it, Parenting is messy and we have to stick together and learn to Parent with a Positive Purpose! When did you start your journey as an influencer and brand? 1 year ago. What came first the blog or the book? The blog I was tinkering in while writing the book. The book is what launched my brand and direction. Did one inspire the other? If so why? The book definitely lit me up for my passion for writing and helping other women know their worth to succeed. I love your photography, it has a strong sense of personality. Who takes your photos? I take my photos either with a ring light and the timer on my I phone or my 8-year-old is a talented little photographer! What central message do you hope your audience will take away through following you? The courage to live their passions while being amazing mothers and not feeling alone in the struggle. I love educating mamas every day in learning how to live their life without limits.  What 3 things does anyone starting in your industry need to know? Be Consistent. Be Fearless. Plan Content.  What would you do differently if you were starting in your industry now? I would have stayed true to my brand instead of saying yes to anything that came my way. Vanessa: I think a lot of influencers feel they need to jump on opportunities that come their way to start their journey of building a portfolio and the fear of missing out of an opportunity. How did this affect you personally? Courtney: I took on a vagina cream when I was pregnant that I normally would have never used or a foot brace for what reason that would flow in my brand or I thought I could make it

How To Pitch to Brands: Fashion Influencer Tells All.

June 27, 2019
Today we are talking with Nonso a male fashion influencer making his mark on Instagram. Nonso shares with us his favorite presets on cultivating a sharp Instagram feed and how he continually gets paid work as a fashion influencer. Vanessa: Tell us a little bit about yourself? My name is Chukwunonso (Nonso) Ezekwueche. I am originally a trained and licensed Doctor of Pharmacy from Nigeria. I moved to Canada in 2017 and I am pursuing my passion as a men’s fashion and lifestyle influencer. I have worked with several brands both locally and internationally to increase their brand awareness, brand recognition, and brand loyalty. I help create visually appealing and highly resonating content in the form of pictures and videos showcasing their products. My tagline is “showing men how to dress without breaking the bank” How long have you been on Instagram? About 6 years. I joined Instagram precisely on June 11, 2013 When did you see your first surge of followers? So at first, it was hard to grow but as soon as I hit my first 1000 followers, my account naturally started growing by about 20-30 new followers daily. What lead to this spike? I believe this was due in part to my excellent content which resonated with them and made my posts hit the explore page more often and attracted new followers. I was also engaging with similar accounts in my niche and this increased my exposure and popularity. What made you choose to go into the fashion niche? I have always had a flair for fashion. My father was a very fashionable man and I guess that was where it all stemmed from. As a young boy growing up I would always watch him dressing up and I wanted to grow up so fast to be able to do the same. One day I even tried some of his clothes and I got the beating of my life lol. When I learned about the platform Instagram I knew it was my opportunity to express my ideas and creativity fashion-wise I see that your tagline is I show men how to dress w/o breaking the bank. How do you do that? Oh, yea! I show/teach men how to dress on a budget and still look their best. I show them that they do not really need 1000 different outfits but a few good ones. The secret is how you combine them. What made you come up with that idea? It has been a misconception that for a person to make a fashion statement, he must spend thousands of dollars on expensive designer clothes but I beg to differ. I have seen countless people looking like they should be arrested by Fashion Police in their so-called “designer clothes”. Vanessa: That is too funny! I have to say that reminds me of Donatella Versace. Nonso: The truth is you can still look great in affordable (cheap) clothing. The secret is knowing what works for you and how to combine outfits

How to Set Up Direct Messages That Convert

June 25, 2019
If your Instagram followers are not viewing your website, signing up for your lead magnet, or converting to sales, then the size of your account doesn’t really matter. We need to ensure that our direct messages assist in supporting our business goals. Today I will walk you through the exact method I use to write direct messages that convert. Setting up a Direct Message Engagement Funnel Only 25% of Instagram users use Direct Messages. This means that it is underutilized and a great way for you to get your message across. Your first decision; What is the goal of your funnel? Here are a few examples: Direct users to your websiteFunnel your audience into a lead pageCollect emailsGrow a Facebook group Style One – Custom Direct Messages to the Account You Are Following I love this style of direct message; it’s the very one that social media expert Brandon Gaille uses. This works well when you are dedicating your following and engagement to a single account. Perhaps you may be targeting real estate agents or entrepreneurs. Let’s go with entrepreneurs for this example: Brandon recommends that “Instead of rotating different accounts each day, you would follow people from a single account for a month.” For the entrepreneur example you could use the Instagram account @entrepreneur ” Hi (first name), I see that you’re a fan of Entrepreneur. Take a sec to check out my free Instagram course that hooked over 10k marketers. Access the course by clicking the link on my IG profile here: @welovesmedia “ This message has five essential components: #1 First Name – Since you are the one reaching out with the aim to develop a relationship you’ll want to use their first name. #2 Common Interest – Secondly, as you are direct messaging followers of @Entreprenuer, introduce your commonality: “I see that you’re a fan of Entrepreneur.“ By having something in common you are showing that you have a bond through a common interest. #3 Call-to-Action is directing the user with the action you want them to take. In this instance, it is to click the link in the bio. You can also send links with the direct message. For users that are changing the landing page of their Instagram link (fashion influencers do this all the time) then you want to direct them to the link in your bio. The call to action is all about making this action support your business goal. #4 Social Proof – Introducing social proof gives the user a reason to instill some trust in your offer. Make sure you can back it up. There are a lot of ‘gurus’ out there that promise the world and don’t deliver. By delivering on your social proof promise, you will warm up your lead and move them further down your sales funnel. In the above example, our social proof is a course that hooked over 10k marketers. #5 Explaining How to Get There – Direct the user on how to complete the call to action. You want to

How Do I Unfriend Somebody on Facebook?

June 19, 2019
Breaking up with friends in real life isn’t always easy. Breaking up with friends on Facebook is a snap. These (soon to be former) friends won’t know they have been unfriended because they are not notified by Facebook. Unless they happen to notice one day while searching for you, which isn’t highly likely if this acquaintance has over 1,000 friends like most people, they’ll never recognize the severed ‘digital friendship’. But, if you are breaking off a Facebook friendship with a girlfriend/boyfriend or an immediate family, you’ll probably hear about it before the day is over. Now, onto the logistics…just three easy steps! How to unfriend someone on Facebook Step 1. Look up your friend in the search tool or in your friend list (on your Timeline) and go to the person’s Timeline. Step 2. Click the Friends button and you will see a menu appear with a few options. It’ll look just like the picture above (bottom item, highlighted in blue). Step 3. Click the Unfriend button. (Note that there isn’t an ‘are you sure you want to unfriend this person’ warning so you’ll have to refriend this person if you delete them by accident). Is it Rude to Unfriend Someone on Facebook? It’s not unusual to do a little periodic friend-cleaning, lots of people do it. We all go through times of change in our lives where we are switching jobs, cities, getting married, etc. and sometimes it just doesn’t seem relevant to have your Home screen feed populated by posts from people you are no longer in contact with, or even forgotten they existed… So don’t feel bad and clean up your friend list today if you feel so inclined. You just may notice it kind of feels nice to have a slimmer friend list for once! Here is a Quick Video Guide on Removing Friends from Facebook. Can someone tell if you unfriend them on Facebook? Yes and No! Confusing right? Let me explain. You do not receive a notification when a friend is removed from your Facebook friends list. The only way someone can tell if you have unfriended them is if they try to contact you through Facebook. They will need to re-add you to post on your wall or send DM’s. While they may not see that they are unfriended the very moment you have broken up with them it’s only a matter of time until they realize. If they are a crazy super stalker then they will probably know straight away. How do I Unfriend Someone Without Them Knowing? At the end of the day you can’t. As soon as they try to contact you they will know. They may also miss seeing your posts in their feed and realize you are no longer friends. What is the Difference Between Unfriend and Block on Facebook? When you unfriend someone on Facebook they can still search for your profile. When you block a user on Facebook the cannot find your profile if they search for it. Your

3 SEO Steps to Improve The Visibility Of Your Instagram Profile

June 16, 2019
Follow these three simple steps to improve the visibility of your Instagram profile. Search factor #1 Your Instagram Handle Instagram handles are searchable. What does that mean? If a user is looking for a stylist, if you have the keyword in your username your profile will rank in the Instagram search algorithm. When you are trying to increase your social media presence you need to tell people exactly who you are and what you are about. Give them clarity and an immediate reason to follow you. It is no coincidence that when I search the keyword “Fashion” in Instagram 3 out of the top 5 suggestions have the word fashion in their Instagram handle. So, does your Instagram handle show who you are and what you are about? For instance, is it Elisabeth123487 or is it StylistElisabethTate? How can you change your Instagram handle to reflect who you are, what your brand is about and enable it to SEO friendly. Search factor #2 Your Instagram Name This search function also applies to your Instagram name. My personal profile name is Aerialist Vanessa. Why because I want to come up when people are searching for Aerialists or Aerial arts.  Let’s look at the same search term “Fashion” again for an example. The number #1 ranking account in the Instagram suggestion box has the keyword Fashion as the first word of the “Name” of the account. If we look at all of the five first ranking accounts they all have the keyword “Fashion” in the name section of their profile. Take a moment to think about how can you make your username come up in search rankings? What keywords is your target market using to find information on Instagram? You don’t need to completely replace your name like above but you can certainly incorporate it. Search factor #3 Hashtags in your bio Yes, that’s right. Implementing hashtags into your bio makes your profile searchable to all of the niche communities out there. So make sure you implement a # before your interests in your Instagram profile. Let’s look at an example. To the left on Merricks Art one of my favorite bloggers she implements her personal hashtag but misses out on searching in the sewing hashtag segment. Merrick mentions her account is about sewing yet does not enable #sewing to be an SEO factor in bio. To the right on my personal account you can see that all my interests are placed but they have a hashtag in front of them. This makes my account SEO friendly for these communities in Instagrams algorithm. So now we know why it is important to incorporate keywords into your Instagram profile as part of your social media strategy you may be stuck finding the right keywords! Here is a simple solution. How to find keywords for your Instagram Profile: You can use these search tools to help you brainstorm keywords in your niche: Answer the public and Wordstream. Answer the public is my favorite by

5 Strategies For a Succesful Instagram Profile

June 16, 2019
Today we are going to be setting up your Instagram profile for success with 5 simple strategies. ​You may be wondering how we define the success of your account. That can be through several factors depending on your goals for your brand. We will dive deeper into setting the right goals for your critical success factors tomorrow. Some of these could be followers, reach, website impressions or sales. Today let’s focus on building the foundations for your success. Todays tools for success: 1. Your laptop or phone handy with your Instagram account. 2. Pen and paper to write your research on. 3. Stop watch or alarm. Woo! So let’s get started. Step 1: Choosing your Instagram profile picture: Today we want to be setting your profile picture to a nice crisp professional looking photograph that represents your brand on Instagram. We want to be choosing a photograph that resonates with your audience and represents you in a likable authoritative manner. Why? If people don’t like you they are not going to follow you. Unless its a competitor for research 😜. A recent study by PhotoFeeler investigated what elements created the ideal photo for social media profiles. Here are the key take aways. #1 Use Well lit Photos Make sure that your face is lit well and the rest of the photograph. If you have a dark home or office natural light does wonder. Take a photo outside or standing in front of a window so that it naturally lights your body. #2 Wear Your Glasses PhotoFeeler study shows that people wearing eyeglasses were seen as more competent and likable. Ok so don’t simply wear them if you don’t use them we still want to be authentic. Unless you are wearing them for a fashion statement. But if you do normally wear glasses in your day to day life then keep them on for your IG photo. #3 Smile Through Your Eyes When deciding on a facial expression squinched eyes are perceived as someone that portrays comfort and confidence. #4 Show Your Teeth The study further shows that people who had photographs with their mouths closed were half as likable. So make sure you show those pearly whites. Summing it up At the end of the day, you should do your best to balance incorporating these tips with your own personality. For my personal page I decided to steer away from the headshot. This is because it is circus based account. You can see I have a clear crisp photo that represents what the user will be getting from following my Instagram channel. Step 2: Finding accounts in your niche: The suggested user feature is a great way to find accounts in your niche. If your Instagram account is not developed yet I suggest that you use this function on accounts that you are aspiring to be like rather than your own account. 🚨Remember it will show you suggested users for the types of accounts you are interested in. If you have a personal

Check Out The New Instagram Feature: Creator Accounts

June 6, 2019
Instagram has released a new feature The Creator Account! This new Instagram feature gives influencers specialized tools and a new dashboard to manage their account. Instagram is recognizing the value that Influencers create on its platform and now are catering to their needs. According to an Instagram spokesperson, “We’ve gotten feedback that existing tools around business profiles make it difficult to track creator follower growth and engagement over time and that existing business tools weren’t designed with them in mind,” As a marketer, this turn to an influencer centric software development is relieving for me to see. Facebook killed the reach of the Influencer on Facebook pages opting for users to have to use an advertising strategy to gain reach. Deep down I had the same fear that this method may have been adopted on Instagram when Facebook acquired the app. It looks like the company is learning from its mistakes and embracing how powerful Influencers are becoming in this day and age. Kamiu Lee, CEO of Activate, believes, “More tools to access growth insights are going to be a huge win on the side of influencers if done right. By being able to easily see statistics around follower growth, content creators will be able to better pinpoint content that’s resonating with viewers.” The new Instagram creator accounts features include: New Instagram growth insights such as data around follows and unfollows. This data was previously obtained through third-party apps or websites. At the moment you can favorite conversation threads on Instagram but the new direct messaging feature on creator accounts will offer the ability to filter notes. This feature will get many influencers back into their Instagram inbox because the amount of spammy DM’s that go out at the moment is enough to turn anybody off. This new feature will make sure creators don’t miss important requests.New flexible labels that allow users to designate their preferred method of contact. Sneek peak at the branded content user interface Source: https://business.instagram.com/a/brandedcontentexpansion Instagram creator accounts are currently in the testing phase The new creator accounts are invitation only while Instagram continues the beta phase. Will you switch to a creator account from a business account? We would love to hear your thoughts. The Socialite Media. Want to know what your Instagram posts are worth? Try the free Instagram Influencer Calculator Wanting to grow your following on Instagram? Check out our social media growth services. Time to increase your engagement on social media? Check out this how to guide. SummaryArticle NameInstagram Tests New Creator AccountsDescriptionInstagram has released a new feature The Creator Account! This new Instagram feature gives influencers specialized tools and a new dashboard to manage their account. Author The Socialite Media

11 Collaboration ideas for Instagram + FAQ

June 5, 2019
Looking for some fun fresh ideas for your social media strategy? Check out our short and sweet list of 11 collaboration ideas for Instagram. 11 Collaboration Ideas for Instagram Run a viral competition that encourages social sharing.Create an Instagram series with a series of experts.Work together on sponsorshipsFeature trending contentRun a page with a collaboratorTake Over The Other’s Pages. Make An Appearance In Each Other’s PhotosMake A Video TogetherStart A Challenge Post TogetherRun A Loop Giveaway TogetherRun An Instagram Ad Together Creating a viral competition. There are a few ways you can create viral buzz around your next competition. Submit your competition to competition websitesMake social sharing an element of entry. Reward actions through extra entries. For instance, each social platform the entrant shares the competition on qualifies an additional entry. Read more about viral competitions here. Create an Instagram series with a series of experts. What does your brand try to achieve? A health food brand could partner with several healthy lifestyle brands to create a series that empowers the user to live a healthier lifestyle. Think about who shares your audience and how you can work together. Every segment has complimentary non competing brands and products. Here are a few niche ideas: Gyms and Health Foods.Dietitians and personal trainers.Email software and accounting software.Beauty blogger and clothing boutique. Let’s run with the first example of gym and health foods. These two niches could work together by creating a 7-day challenge. It could include fitness challenges and healthy recipes that incorporate health foods products. Here are examples of successful co branding: Redbull and GoPro.Uber and Spotify.Nike and Apple. Work together on sponsorships By working together as a team you can increase your offering to brands as a partnership. This may give you the extra audience reach that was needed to land deals with bigger brands that you may not have been able to achieve on your own. Feature trending content Working as an influencer you need to have your finger on the pulse of your niche. Sharing viral content is a great way to stay top of mind with your audience, without having to create all the content yourself all the time. Sharing valuable content will increase your trust with your consumers. Secondly, it may potentially catch the eye of the viral content creators you are promoting. It could be the beginning of a beautiful relationship. A great way to find trending content on Instagram is to simply check out your recommendations feed. Run a page with a collaborator You love fashion she loves makeup. It’s a match made in collaborator heaven. Creating a page together will allow you to reach new users that you traditionally may not have acquired on your own. You can find more details on the rest of the suggestions from our previous article 7 Hot Collaboration Ideas to Grow Your Account. FAQ on Instagram Collaborations What does collaboration mean on Instagram? Collaborating on Instagram means that you team up with another user on Instagram to

How to Become an Instagram Brand Ambassador

June 4, 2019
You asked we answered. Read our FAQ and Answers on how to become a brand ambassador on Instagram in 2019. What does a brand ambassador do? A brand ambassador is a person who is paid to endorse and represent a brand. Before social media, this was simply left to the celebrities who had a large fan base. Today anyone who has a strong social media following can be a brand ambassador. Why? Because we can now grow our own influence over others by becoming experts in our own niche or just simply by being well liked. How do you become a brand ambassador on Instagram? Create a brand identityBuild a social followingGet a media kitSell yourself to brandsGet an agent Creating a brand identity is no easy task. It can be overwhelming to work out what niche you want to enter and quite simply how! We have a free online course that will help you build and define your own social media strategy taking you through all the core principals you will need to develop. We also have daily tasks for you to implement. To enroll for the course simply drop your details below. Start Now To become a brand ambassador on Instagram then you would focus on growing your influence on the Instagram platform. I wouldn’t recommend on setting your goal as being dominant on simply one platform. You want to be able to build a cohesive digital strategy that allows you to contact your followers through multiple forms of communication. Building your email list has always been my number one priority. When building different digital mediums such as SEO, email marketing or social media we need to implement different strategies, tools and tactics. For specifically building your Instagram following try these six strategies: Instagram growth programInstagram Power likesAdvertisingCompetitionsLoop giveawaysPublic Relations strategies. I love using HARO. They have a daily round up of reporters looking for experts to interview. Score back links and free press. FAQ: Do Instagram brand ambassadors get paid? Yes, professional Instagram brand ambassadors get paid. What is the difference between brand ambassadors and affiliates? There are many brands out there that approach users to become ambassadors yet they only offer a % on sales. This is an affiliate program, not an ambassador program. Brand Ambassadors vs Influencers The difference between brand ambassadors and an influencer is that an ambassador will represent the brand for a prolonged period of time. Influencer campaigns can achieve this although they can also be one-off brand representation campaigns too. How much does a brand ambassador make on Instagram? This is dependent on their social following, engagement levels, industry, the scope of work and the length of time the campaign will run for. If you are looking for a price point on one post you can use our Instagram Post Calculator. When you are looking at long term relationships and contracts most ambassadors will offer a discount rate. Brands looking for ambassadors in 2019 The best way to find brands that

How to get more Instagram Followers & Explode your email list!

May 31, 2019
Are you looking to get more out of your social media this year? Great then you are in the right place! Implement these handy strategies to grow your social media accounts and your email list! Digital marketing continues to rise each day as the increase of voices on social media and online platforms continue to grow! My grandmother is even on Facebook these days. Online communication is continually expanding across a wide range of demographics. Consumers today have a strong voice when it comes to brand endorsement or complaints. We have seen many brands successfully capitalize on the use of influencer marketing and viral competitions. In fact, 49.2% of social media users follow influencers on social media. 44% state they do so for product recommendations, and 49.3% have bought something based on a recommendation from an influencer. As technology continues to shift and adapt, so must our marketing plans. New technology shifts allow marketers to become savvier in their online marketing tactics. Viral social sharing competitions are still an ample way to grow your online following and email database. Use the following strategies to take your competition game to the next level this 2019. Digital Strategy #1 Promote Your Social Media Contest On Giveaway Websites: Giveaway websites are a great way to find users to participate in your online competition. Even though the people on these sites are looking mostly for contests to enter, it does not mean they will not be interested in your product in a few weeks, or months. By integrating social sharing facet into your competition rules they may also have friends and family that are interested in your products or services. Download Digital Strategy #2 Require A Viral Component For Entry: When we work with competitions online we want to add a virality facet in orderto be eligible for entry. Remember to be clear with your message and direct the user to your desired outcome or CTA (call to action). A few CTA’s on social media are: Share this Facebook post about the contestTag 3 friends in this Instagram post about the contestPost the image of our giveaway to your Instagram and tag usJoin our Facebook groupGet $10 off for joining our Facebook Messenger Bot Every one of these call to actions gives the opportunity for the entrant to promote your competition and consequently your brand. Digital strategy #3 Enable A Viral Score Board: You may be wondering what is viral scoreboard? A viral scoreboard enables users to earn points by completing social actions. This could result in more entries or perhaps the user with the most point wins. How you may ask. There are several social media competition software platforms out there. We have used Vyper. Vyper allows you to set up social media contests and allocate additional points or entries by the user completing more actions. This could be sharing on several social media channels or sending the contest via email to friends. Not only does it help your competition spread like wild fire but

Why You Should Use Instagram For Your Business

May 9, 2019
In this digital age, social media platforms are now being used as e-commerce tools. A social media platform called Instagram has become a powerful online marketing tool for business for its ability to build a brand and connect with potential customers. If you are more into the stats then you’ll be amazed that in June of 2018, Instagram hit 1 billion monthly active users, up from 800 million six months prior. Of those users, over 500 million are on Instagram on a daily basis, with 80% of them being outside of U.S., 34% of them are millennials and 38% are checking the app multiple times each day. That is a crazy number of users that are still growing each month. If your business is not on Instagram, I don’t what will convince you to expose your brand to these millions of people now? The concept of Instagram is simple and easy to understand. Users have the ability to post images or video clips and their followers can like or comment. Photos obviously are the highlight of Instagram. It has less clutter than Facebook posts that are flooded with comments and other clutters that can potentially let the potential audience skip off your post. But on Instagram, a single high-quality photo can get the attention of those users. Another thing is the hashtag culture that was started on Twitter has been incorporated into Instagram. Users click on these hashtags or keywords that summarize a particular topic the post is saying. You’ll see popular hashtags include in a post like #love #photooftheday #tbt etc., and you can take advantage of these keywords to get your post included on the hashtag feed. This simple trick can increase your visibility and exposure gained from this can help build awareness in your business.   Truly Instagram has changed the last year. The social media app also becomes a hub for the influencers who have a flock of followers or regular viewers on their Instagram profile. If you don’t know what influencers are, they are online personalities who promote a brand or product on the mainstream media. A reputable influencer can drive sales to a whole other level, spreading the word of your product to a big number of audiences with just a few Instagram posts.  Build relationships with these influencers that have a strong number of followers and are well respected. The best thing about Instagram is that you have the power to connect with audiences on a daily basis. Instagram is a powerful app that can let you like, comment on and share their posts. The more you engage, the more likes, comments, and shares you get, the more visible your business becomes. There is no limit to what a business can achieve in Instagram as long as it is backed with a dedicated social media strategy. Big companies, start-ups, or one-man business, all have the opportunity to a successful business using Instagram. So why you should use Instagram for your business? You probably

The Future of Instagram – Advertising Streams

April 8, 2019
Trend 2 # Instagram is Increasing it’s Advertising Streams When Facebook bought Instagram we all saw this one coming. The increase in advertising and ad revenue for the brand. Not only has the frequency of advertising changed but also the methods on which you can advertise. Read on for trend #2 on the future of IG. The only thing we are hoping is that they do not go over the top with ads. I personally stay off Facebook now because it’s so cluttered with sponosred posts I no longer want to use the platform. Seriously I feel like the ratio is 1 advertisment to every 3 posts. It has completely ruined my user experience. Consequently I now treat Facebook on a personal level like the plague. Let’s look at some financials. Andy Hargreaves, a research analyst with KeyBanc Capital Markets told Recode that he expects Instagram to grow to about 30 percent of Facebook’s ad revenue in two years, as well as nearly 70 percent of the company’s new revenue by 2020: Hmmmm. Please do not go OTT guys! Instagram Financial Statistics In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue.  In 2017, it was estimated Instagram would reach nearly $4bn in revenue. By 2019, it’s said Instagram ad revenue could reach over $10bn. Let’s just hope the platform does not turn into another stream of ads. With an increased pressure for Instagram to now produce such a large percentage of revenue for the company it comes at no surprise that the brand has expanded it’s advertising model. Ads are now available on Instagram Stories Mark Rabkin, vice president of ads and business platform at Facebook said that “people are posting over a billion stories a day, and advertisers need to embrace the format, quick.” Now that Stories have their own ad options, businesses have a new opportunity to raise awareness for their products and services. Instagram Stories is another way for you to tap into people’s passions and inspire them to take action. In fact, of the 500 million accounts using Instagram Stories,1 one-third of the most viewed stories come from businesses, and one in five stories gets a direct message from its viewers.2 With a direct message rate of one in five, this space brings a great ROI. To increase your Instagram stories conversion ensure that you are making your artwork as professional as possible. Remember that most users watch Instagram stories with sound! That is another facet to consider to help set your ad apart. To ensure the success of your campaign make sure that your ad has a strong direction and call to action. You can see here Milly allows the user to shop the looks on their website seamlessly in the Instagram app. How to Test Instagram Story Advertising Wondering how to test Instagram story advertising for your brand? Try a range of visual communication messages to see what best resonates with your audience. From casual unedited stories to video and influencer marketing. Measure the success of each
Load more