The innovative online platform connects au pairs, demi pairs and granny pairs (50+) with suitable host families. By offering opportunities to build extensive cultural and child-care experience, learning about a new culture and shaping personality and build networks with other multicultural cares, we provide a platform for people to discover direction and ambition for their futures. Adventure Au Pair is an agency built around a handpicked team of passionate outstanding women with a combination of skills and experience.
We worked closely with the founder Joanna Vougley of Adventure Au Pair on the redesign of their new website.
The key success factors for the new site were:
- To be easy for users to sign up
- Functionality to meet security screenings of users.
- The implementation of a new look and feel.
- The website needed to be user-friendly to the marketing team in order for them to update the website and create blog posts.
- To have a website with a Google page test speed a score of at least 90%
- The ability to pair nannies with families.
- To be secure so that we could upload important immigration information about applicants.
Our social media strategy enabled 30% more traffic flowing to the website. This traffic converted into users signing up on the website and sales.
The conversions were measured on the number of registrations of families and caretakers.
Some of the social media strategies that we employed were:
- Instagram Growth
- Instagram direct messaging campaign
- Facebook advertising
- Re-targeting campaigns